After securing my first truly passive dollar through niche site marketing I knew I was on to something.
I had seen success, although small, at identifying something that people were searching for (Chicago 5k Races), but to that point didn’t really know how to research or identify exactly how many people were searching for that term and what other keywords related to it were being queried.
Enter Google Adword’s Keyword Tool (now Keyword Planner).
To access this tool you have to sign up as an advertiser and essentially pretend that you plan on creating an Adwords campaign. I mean that’s why the tool was built – for advertisers to identify where they should be spending their money.
So once I got access to this tool and began using it often I came to realize its incredible power. You can type in any search term and see near exact totals for the number of times a keyword was searched each month. It’ll also tell you similar search terms and their totals.
Knowing this information gives you the power to identify which niches are highly trafficked and which aren’t.
The real kicker to this tool is one other data point they give you – Suggested Bid. This stat line tells you exactly how much advertisers are bidding on that keyword. If you’ve been following along then you might be coming to the realization right now that essentially what Google is telling you as an internet marketer at that moment is how much you can make off of someone clicking on an ad in this niche on your site.
Lets break it down in a simpler way to understand.
Once you do that and click “get ideas” you’re shown something like this.
You can see that on average the search term “glamping” gets 27,100 queries a month with a suggested bid of $1.62.
Break that down daily and you’re looking at about 1,000 people (liberal rounding) searching for “Glamping”. If every single one of them visited your site and clicked on an ad you’d be looking at an estimate of 1,000 x ($1.62 divided by 2). Remember that Google takes their cut and they pay the publisher roughly half although the exact amount is not known. So basically in the best case, totally unrealistic, scenario you’d make $810 a day!
The thing that you have to infer off of this is that not many people type that in exactly, they type “Glamping in Idaho” or “What is Glamping?”. If you’re building a site in this niche you’d be targeting and showing up for all sorts of keyword variations whether you like it or not.
Lets do one more.
Best case scenario for showing up first in Google for “Nursing Schools” and having every single person visit your site and click on an ad you’re displaying as a publisher through Google Adsense equals…
6,600 month converts to roughly 220 searches a day. $45.45 suggested bid divided in half to reflect publisher commission comes to $22.75ish.
So 220 visits with clicks X $22.75 average revenue = $5005 a day!
Now those projections are nowhere close to accurate. If you’re lucky and you rank first for a keyword you can expect about 35% of the people to go to your site. Then from there if you’re still lucky you might expect 2-5% to click on your ad.
The thing is though that you can rank for thousands of keywords on any one site. If the CPC (cost-per-click) stays anywhere near the numbers you researched then depending on the niche there is a lot of money to be made.
Also lets not forget that Bing and Yahoo have a significant amount of market share in the search realm too so people will be using their services to get to your site as well.
So obviously that last part was more of a tutorial about how to research keywords and not actually reflective of the next step in my journey which was actually researching “Mom Blogs”.
My wife was newly pregnant at the time and for some reason I was drawn to new mom’s talking about their experiences. I thought I hit the jackpot when I saw that there were some 5,000 people a month typing “Mom Blogs” into Google. I was very naive about what good search volumes were at the time.
The great thing about being naive was that I didn’t set my sights high. I didn’t stumble on to a niche that I had no chance in. I stumbled into one that was ripe for the taking and had a lot of growth potential.
I picked up the domain ThePracticalMom.com and got to work building a site.
I tried my hardest to rank for “mom blogs”, but could never crack the top 10 in Google. On accident though I managed to rank for “Baby Boy Names 2012” and “Baby Girl Names 2012” along with an assortment of other terms.
I also accidentally learned that there’s more than one way to make money online. That’s what I’ll talk about next…Next : Google Adsense Isn't The End All (Check Back Tomorrow)