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Everyone says it’s easy. That all you have to do is pick a niche and become the expert. Heck I’ve even said that. Problem is that us veterans forget all the things that we had to learn along the way.
Here’s a quick list of obstacles you’re going to have to overcome before you can reach your passive income dreams.
1. Buying A Domain Name
If you haven’t gotten to this step yet then let me be the first to welcome you to the wonderful world of internet marketing. You’ve got a long way to go, but with a little perseverance you’re going to be niche very soon.
Selecting your business or website name can be a challenging and rewarding experience. This long into the history of the internet you can be certain that all of the really good domain names are taken. That is to say any dictionary words and common phrases ending with .com.
Don’t fret though. There are still plenty of serviceable, if not unique, monikers out there. I suggest sticking with .com over the other domain extensions such as .net, .org or any of the other new gTLD’s (generic top-level domains) that have become available.
In my opinion you need to buy and manage your domain names at GoDaddy. They’ve got the cheapest pricing and easiest management tools to forward, redirect or host your domains. Start there.
2. Hosting Your Website
A domain name isn’t any good unless you have a way to publish it to the good ole world wide web. Think of a domain name as your dreams of a home. You can’t build your home unless you’ve got a parcel of property to start construction. Web hosting is that parcel of land in cyber space. I use MediaTemple exclusively for web hosting. It’s cheap and their customer support is the best I’ve ever experienced. Do that next.
3. Installing WordPress
You’ve got to get your feet wet before you can dive in. WordPress is the quickest and easiest way to learn the ins and outs of blogging/web publishing without having to learn coding or hire a developer to create something from scratch. Almost all the hosting companies out there offer a 1-click or simple application install of WordPress with minimal effort on your end. Once you’ve done that you’re officially a website owner.
4. Become A Writer
It doesn’t matter if you’re a truck driver or ballerina, if you want to build a niche website you’re going to have to put pen to paper at some point. Luckily you’re an expert, right? Start scribbling down some words on your favorite subject and before you know it you’ve got some legit content that people will want to read.
Newbies get really scared by talk of Search Engine Optimization. It seems like some big scary and difficult thing to them. Fact of the matter is that by creating good content and following a couple best practices (creating title and description tags) you’re pretty much set.
Just don’t think you need to hire someone to do it for you. Usually you’re just going to lose a bunch of money for something that would’ve taken you a few minutes to do yourself. Plus there are some shady tactics out there that some companies will try to convince you to partake in.
Go to Moz.com and even if you don’t subscribe for their stellar SEO tools, you can still get a lot of free info on how to dominate the search engines.
Start there then don’t look back. And let me know how it goes in the comments below!