Talk To Them!
- Feature their answers in blog posts (with permission)! They’ll love it! (brag to friends)
- Get detailed stop breakdowns from real people and create sub-pages for different cities in the world
Build Detailed Personas
Customers are willing to give you a lot of information FOR FREE (good or bad). The fact that you ask means that you care and that goes a long way.
“But the real reason that 60-odd passengers have paid five figures for this cruise is geographical bragging rights — a chance to boast to friends and colleagues back home that you’ve hobnobbed with Fletcher Christian’s kinfolk on Pitcairn, explored ancient Polynesian cave dwellings on Henderson Island and frolicked with manta rays off Hiva Oa before visiting Paul Gauguin’s grave on the same secluded island.”